Nestle announced on Friday the increase would be staggered over the next five years, taking its rate of royalty to 4.5 per cent.
Brokerage houses reacted to the piece of news by reducing the target price assigned to the company.
Religare reduced the price from Rs 5,000 to Rs 4,000, while Goldman Sachs to Rs 3,952 from Rs 4,041.
ICICI Direct not only downgraded the stock from 'buy' to 'hold', but also brought down the price from Rs 5,074 to Rs 4,993.
Karvy and Citi continued to be negative, with a sell tag.
"With moderate growth in the near term and rising competition, valuations are coming off," Citi analysts Jamshed Dadabhoy and Aditya Mathur said in their report on Nestle released on Monday.
Nestle closed trade on the Bombay Stock Exchange at Rs 4,610 on Monday, down 1.6 per cent.
The company is the second in the consumer goods space to see a spate of downgrades after a hike in the rate of royalty.
Hindustan Unilever saw similar downgrades soon after it announced this January it would hike royalty from 1.4 per cent to 3.15
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