Bottled water major Bisleri said on Thursday many parties had shown interest in acquiring the brand but denied that it was up for sale.
"There are a lot of people who have shown interest in Bisleri as a brand and have been chasing me for sometime now because Bisleri is the only profitable brand and is dominating the water industry," Bisleri International Chairman Ramesh Chauhan said in a statement.
He, however, iterated Bisleri was not on the blocks considering the strong growth it had been witnessing.
"I have no intention of selling the brand or any stake in my company," Chauhan said, reacting to a media report that the company was in talks with many firms, including Coca Cola and Wipro, for a possible buyout or joint venture.
Terming the report as 'mere speculation', he said:
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"I am enjoying tremendous growth due to new positioning and advertising."