With an eye on the nascent organised retail business opportunity, the Aditya Birla group will invest over $2 billion in the next five years for rolling out a mix of supermarkets and hypermarkets across the country.
A key element of the group's strategy will be its focus on 'private labels', products that are sold under brand names owned by the company. The initial roll out is expected to begin within 15 months.
Unlike the retail plans of other Indian corporates, the Aditya Birla group, headed by Kumar Mangalam Birla, is not looking at tying up with a global major. Project finances were being tied-up, sources said. Key resource people have already been hired from existing retail majors like Shoppers' Stop and Pantaloon.
When contacted, the group spokesperson declined to comment. Barring branded fast-moving consumer goods, the Aditya
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