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Maruti to launch 'Beat The Heat' campaign
Source: PTI
May 24, 2013 14:13 IST

Maruti Suzuki India Ltd said on Friday it is organising a campaign, under which it will offer a range of services including free checking of air conditioners, at its 3,000 service workshops across the country.

Under the campaign -- 'Beat The Heat', the company will also offer free top wash, TrueValue evaluation and exchange.

The camps will be held on May 25 and May 26 across the country, MSIL said in a statement.

"At this time, with summer at its peak, customers obviously want air-conditioning in their cars to deliver top performance.

"We want to address this for as many customers as we can, as soon as possible," Maruti Suzuki Chief Operating Officer (Marketing and Sales) Mayank Pareek said.

"We are therefore using the entire national service network of Maruti Suzuki to service customers over a single weekend," he added.

The company expects to attend to 85,000 customers across the country during the two-day initiative.

As part of the campaign, trained MSIL service team will check air conditioning system in Maruti Suzuki vehicles and will also suggest remedial measures, as required, to achieve optimum performance and comfort level, the company said.

MSIL has the country's largest customer service network of over 3,000 service workshops in 1,400 cities across India.

Image: A Maruti Swift car | Photograph, courtesy: Maruti Suzuki

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