Hyundai Motor India has started a scheme to give central and state government employees a special discount on purchase of its vehicles.

Under the 'Pride of India' scheme, government employees will be entitled to a benefit of up to Rs 30,000, depending on the model purchased, Hyundai Motor India Ltd (HMIL) said in a statement.

"We want more beneficiaries to avail the scheme and become a part of Hyundai family. I am sure this initiative will help us to further strengthen our relations with Indian customers," HMIL Senior Vice President-Sales and Marketing Rakesh Srivastava said.

Hyundai, the country's second-largest car manufacturer, will offer the special discount to all central and state government, public sector undertaking and public sector bank employees, it said.