BUSINESS

West to get a taste of McAloo Tikki soon

Source:PTI
June 29, 2007 15:13 IST
Global fast food chain McDonalds, which entered India over a decade ago, plans to export dishes from its unique Indian menu to please the western palate, having tasted success in the middle-east market.

The McAloo Tikki, a fried breaded potato and peas patty, is already very successful in the middle-east market and "we are looking at other markets," said Vikram Bakshi, head of Connaught Plaza Restaurants Pvt Ltd, the JV partner of McDonalds Corporation in north zone.

However, the taste of the dishes would be adapted to suit the western palate, he added.

Other Indian dishes in the McDonalds menu here include Veg McCurry Pan, Pizza McPuff and Paneer Salsa Wrap.

The JV company would also in the next one year look at ushering in the franchise model to speed up expansion. Part of this would be a Rs 400 crore (Rs 4 billion) investment already planned for spreading into the eastern market.

Bakshi said the JV would open 45 stores in the next one year, while admitting that they faced acute attrition problem, which was about 83 per cent in the front-end of the restaurant and 5-6 per cent in the high-end.

Source: PTI
© Copyright 2024 PTI. All rights reserved. Republication or redistribution of PTI content, including by framing or similar means, is expressly prohibited without the prior written consent.

NEXT ARTICLE

NewsBusinessMoviesSportsCricketGet AheadDiscussionLabsMyPageVideosCompany Email