UK-based mobile solutions maker Affle launched on Tuesday a new version of short message service that will enable delivery of multimedia content to consumers and give advertisers direct access to their potential customers.
The new application -- SMS 2.0 -- has been developed over a period of two years and has initially been launched in India and Singapore.
In India, the service is initially available only on certain mid-segment and high-end Nokia phones that support PRS and 3G technology in India through Bharti Airtel.
In SMS 2.0 whenever the consumer opens a window to type a message a scroll pops up at the bottom of the screen having news or other information interspersed with advertising.
The content