Last week, Reliance Entertainment signed up with Manchester United for an exclusive, global three-year game development deal, which reports estimated at $100 million.
Rajesh Sawhney, president, Reliance Entertainment, talked to
Business Standard about the company's plans in the gaming, animation and home entertainment space.
How important is the tie-up with Manchester United Club? What is the deal value?
While I cannot divulge the exact amount of the deal, I can certainly say that the revenue potential from this deal is much higher than the value of the Indian Premier League franchisee because it is a global deal.
The exclusive tie-up between Jump Games (a Reliance Entertainment subsidiary) and Manchester United is path-breaking and important in many ways. This is the first time that an Indian gaming company has tied up with the world's largest soccer club.
Manchester has a fan following of 100 million people across the globe. Second, with this deal Manchester United is going global as well as developing an India market. India today has a fan base of about 11.3 million. Besides China, Korea, Japan, Latin America and Australia have a huge fan following.
We also see opportunity in West Asia and South Africa. We are in the process of building a brand globally and this tie-up will help us explore the overseas market. As a part of our globalisation strategy we want Jump Games to be among the top five gaming developers in the world in two years.
How does the company plan to take forward the two gaming companies -- Zapak.com (online portal) and Jump Games (mobile gaming)?
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