Fitch, one of the largest design consultancies in the world that has designed stores of Wal-Mart, Target, Marks & Spencer, Best Buy and Tesco among others, is betting big on India's organised retail sector. Already in the country to serve clients such as Aditya Birla Retail, Reliance Retail, Tatas and so on, Fitch plans to treble the number of staff and open new offices in the country. Founder and Chairman Rodney Fitch speaks about the opportunities the country's retail segment offers to design companies such as Fitch.
How do you look at opportunities in India's organised retail sector?
I will describe it in three words -- wonderful, exciting and challenging. In India, there is very strong visual culture, but there isn't enough design resources at present. That is why firms such as Fitch, Portland, Landor and Brand Union are here to serve the retailers. Hypermarkets, supermarkets, online retailing, small stores, everything will happen in the country at a much faster pace than they happened in the US and Europe. They will also co-exist.
But don't you think that domestic design firms are better placed than you to understand the needs of Indian consumers and retailers?
Seventy per cent of retailing is same in any country with the same vision, laws of physics, walk-through and so on. Organised retailing is a new phenomenon in India, and hence domestic organised retailers need to know what has been happening elsewhere in the world. Unless Reliance