"We are focused on constantly upgrading our products based on customer feedback. The new Innova with its additional features will attract customers from both the MTV and Sedan segments," Toyota Kirloskar Motor deputy managing director (marketing) Sandeep Singh told reporters.
The new vehicle has been launched with targeted customer specific marketing initiatives and sales promotions activities, he added.
TKM, a joint venture between Toyota and India's Kirloskar Group, has launched the new Innova in both diesel and petrol variants. (PTI)