The Page Three and pullouts of leading newspapers, dealing with the good life of the rich and famous, have a new set of readers -- the customs officials.
"We are scanning these pages and also watching various TV programmes to keep track of reports quoting celebrities and frequent shoppers abroad," a customs official said.
"These reports often mention about what these people have splurged on during their recent shopping spree or their plans to buy designer items in their forthcoming trips", he said.
Recently, customs officials at the Mumbai international airport found that wife of a business tycoon, who had arrived from Europe along with a few friends,
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had failed to declare items which included mink and fur items and expensive purses.