Reliance Money, investment product distribution arm of Anil Dhirubhai Ambani Group, is foraying into retailing of its own brand of gold coins, which would be made exclusively by Swiss precious metal refining major Valcambi.
The company announced in Jaipur on Thursday a partnership with Switzerland's Valcambi SA as well as the launch of the gold coins, while becoming the first non-banking private sector company to retail gold coins in India.
"Gold has always been an important element of Indian tradition. Even today, it is an important financial investment. India is the largest consumer of gold in the world and we feel that it is important to add this to our portfolio of existing products and services,"
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