Coke launches new ad campaign

Coca Cola said on Tuesday it will launch a new advertisement campaign from Wednesday as part of its marketing communication strategy for 2007.

The punchline for the campaign would be Sabka Thanda Ek, Coca Cola said in a release in New Delhi.

The new campaign would be launched on the Internet and television simultaneously as the company plans to expand its online community too.

The campaign would include promotion

through road shows and contests across all key markets, it said.

"Over the years, we have made Thanda and refreshment synonymous with Coca-Cola.

The new campaign Sabka Thanda Ek strengthens the universal appeal of the brand amongst consumers," Coca-Cola India Vice President-Marketing Venkatesh Kini said. 

Soft drinks, hard truths