As part of its consolidation plans in the Indian tequila market, Brown-Forman, makers of Jack Daniel's whisky, is mulling over introducing a host of brands, including Herradura, El Jimador and Don Eduardo in the country in a phased manner.
"We will start by launching Herradura and El Jimador in A category cities such as Delhi, Mumbai and Bangalore. In the second phase, B category cities such as Nagpur, Kolkata and Hyderabad would be targeted," Brown-Forman Area Director and Vice-President (South-Asia) Amrit Kiran Singh told PTI.
Brown-Forman is also in the process of introducing another tequila brand, Don Eduardo, and give additional thrust to its existing tequila brand, Pepe Lopez, in India.
On the brand promotions, he said the company would target night clubs, discos and pubs where most of the