Low cost airline Air Deccan aims to raise up to 30 per cent of its total revenues from ancillary streams in three years, a three-fold jump from the current levels, its managing director, G R Gopinath said.
"We are aiming for ancillary revenues of 25-30 per cent in three years," he said. Currently, ancillary revenues account for nine per cent of India's second largest airline's top-line.
"Internet is a powerful engine of growth for us," Gopinath said. "We want to drive revenue into this." Company officials said 8.5 lakh people visit Air Deccan website every day.
Ancillary revenues are essentially categorised as non-passenger revenues, which the company draws by way of inflight