For a change, this Akshya Tritiya on April 20, an auspicious occasion for Hindus to buy gold, women are not rushing to buy gold jewellery. Instead, they are eyeing platinum, diamonds and rubies.
Akshya Tritiya is a divine occasion to buy jewellery and real estate or start a new venture as the popular belief is that anything initiated or bought on this day brings prosperity.
One thing which is common on Akshya Tritiya is packed jewellery shops especially those selling gold, which make a killing with overall sales figures running into crores.
However, this time, the more and more people prefer to go in for stones. According to a report released by London-based precious metal consultancy GFMS, India saw a 90 tonne drop in demand for gold jewellery in 2006.
The
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