BUSINESS

Sutherland, Talisma in marketing pact

Source:PTI
January 27, 2005 15:27 IST
BPO major Sutherland Global Services has entered into a marketing alliance with Talisma, a leading provider of online customer service and support market software.

The partnership expands the market reach for Talisma's multi-channel customer relationship management solutions and provides Sutherland clients access to Talisma's technology solution, a release issued in Chennai by Sutherland Global Services said.

The two companies will represent each other's services to mutually identified clients, it said.

"Talisma's multi-channel CRM is a world-class solution that fits nicely into the eCRM marketplace and will provide our customers a quality choice in handling e-mail, chat and web-forms inquiries," said Dan Lang, senior vice-president, global market development of Sutherland.

Jim O'Farrell, vice-president of Talisma said the addition of Sutherland as a CoSource partner would expand its reach in the marketplace, allowing additional companies to obtain the significant return on investment and increased customer satisfaction provided by the industry's best multi-channel CRM solution.

New York-based Sutherland Global Services employs about 7,000 employees at its facilities in Chennai and Mumbai. In Chennai alone, it has about 5,500 people working in three facilities in the city.

Source: PTI
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