Royal Airways Ltd on Monday announced the launch of its new low-fares, no frills, brand Spice Jet.

With a modern fleet SpiceJet will be backed by cutting edge technology and managed by a professional team with significant experience in operating low cost airlines, the company said in a release.

The SpiceJet name and its imagery have been chosen to reflect the aspirations of today's fast paced and tech savvy travellers, imbibing Indian ethos and flavour.

 Mark Winders, CEO, Royal Airways stressed on the airlines' plan to use the latest in established and proven airline systems and a modern fleet.

"Using the latest technology is the only way you can ensure we can provide attractive pricing without compromising on quality. Driving a low cost structure, boosting productivity and delivering value will be our focus," he said.

Royal Airways is the only listed airline company in India.