Sushmita Sen's production company has launched its first advertisement for jewellery brand Kiah.
When Sushmita Sen announced her big plans of turning entrepreneur in November, she managed to hog the headlines. At a glittering ceremony in Mumbai that coincided with her birthday, she officially launched her production company, Tantra Entertainment.
At the time, Sen had shared that her company's plans included producing commercials, making a film on Rani Laxmi Bai, besides opening spas, nightclubs (she wants to open one in Kolkata, we're told) and much, much
more.
While most of the other plans remain in the pipeline, - she's holding talks with Chandraprakash Dwivedi for her film on Rani Laxmi Bai. Tantra Entertainment took its first baby steps in the entertainment industry by producing an advertisement for Kiah, a jewellery brand for which she's also the brand ambassador.
Says the company's spokesperson, "Tantra has been launched to broaden our base in the entertainment industry." The Kiah advertisement has been doing the rounds since November 2005 and can be seen on a majority of prime-time slots.
Manav Menon, the man behind campaigns like Aquafina, Ponds and Zingaro, was roped in by Sen to direct the eye-catching
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