Ittiam Systems on Thursday announced that it will work with Microsoft on developing video solutions for Microsoft's next generation Windows mobile-based portable media centre devices.
Windows mobile-based portable media centres make it easy to store and play recorded digital television, movies, home videos, music and photos transferred from a PC with Windows XP.
The launch of the platform has also allowed video content providers to develop new business models; legal access to movies, television shows and short clips continues to expand as more than 20 companies have made content available for viewing on portable media centres.
"The variety of devices that support the Windows mobile-based portable media centres platform give people a choice of how they want to experience their digital entertainment wherever, whenever," said Brett Bentsen, product unit manager, Windows Mobile Media, Microsoft.
"Working closely with Ittiam on developing codecs for our next iteration of the portable media centres software will help our device manufacturers free up resources that can be used to differentiate themselves by providing people a wider selection of devices," he added.
"Ittiam has been working with Texas Instrument's family of digital media processors since its inception," said Chris Schairbaum, worldwide business manager of TI's portable audio and infotainment business unit. "We are excited to see Microsoft and Ittiam capitalise on this expertise to provide superior video
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