BUSINESS

When did Coca-Cola re-enter India?

July 30, 2004
Coca-Cola
When did Coca-Cola re-enter India?
Coca-Cola is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. Take the Rediff Business Quiz and find out how much you know about The Coca-Cola Company.

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1. When did Coke re-enter India?
a) 1996
b) 1993
c) 1995

Wrong! Try again.
Wrong! The correct answer is 1993.
The Coca-Cola Company after a lapse of 16 years entered the Indian markets on October 23, 1993. In 1996, it got the approval of the Indian government to set up a holding company to invest $700 million to package, sell and distribute the beverage. In 1997, the holding company was allowed to operationalise its bottling subsidiary.
Correct!
The Coca-Cola Company after a lapse of 16 years entered the Indian markets on October 23, 1993. In 1996, it got the approval of the Indian government to set up a holding company to invest $700 million to package, sell and distribute the beverage. In 1997, the holding company was allowed to operationalise its bottling subsidiary.

2. Who is the chairman, CEO of The Coca-Cola Company?
a) Steven J Heyer
b) Mary E Minnick
c) E Neville Isdell

Wrong! Try again.
Wrong! The correct answer is E Neville Isdell.
E Neville Isdell is chairman of the Board of Directors and chief executive officer of The Coca-Cola Company. Isdell was named to his current position in June 2004, and is the 12th chairman of the Board in the history of the Company. A native of Ireland, Isdell joined The Coca-Cola Company in 1966. Isdell received a bachelor's degree in social sciences from the University of Cape Town and is a graduate of the Harvard Business School Program for Management Development.
Steven J Heyer is President and Chief Operating Officer and Mary E Minnick Executive Vice President President and Chief Operating Officer Asia.
Correct!
E Neville Isdell is chairman of the Board of Directors and chief executive officer of The Coca-Cola Company. Isdell was named to his current position in June 2004, and is the 12th chairman of the Board in the history of the Company. A native of Ireland, Isdell joined The Coca-Cola Company in 1966. Isdell received a bachelor's degree in social sciences from the University of Cape Town and is a graduate of the Harvard Business School Program for Management Development.
Steven J Heyer is President and Chief Operating Officer and Mary E Minnick Executive Vice President President and Chief Operating Officer Asia.

3. In which year did Coca Cola originate?
a) 1886
b) 1884
c) 1883

Wrong! Try again..
Wrong! The correct answer is 1886.
Coca-Cola was invented in May, 1886, by Dr John S Pemberton in Atlanta, Georgia. The name "Coca-Cola" was suggested by Pemberton's bookkeeper, Frank Robinson. He penned the name Coca-Cola in the flowing script that is famous today. Coca-Cola first sold for five cents a glass at a soda fountain in Jacob's Pharmacy. During its first year, sales of Coca-Cola averaged six drinks a day.
Correct!
Coca-Cola was invented in May, 1886, by Dr John S Pemberton in Atlanta, Georgia. The name "Coca-Cola" was suggested by Pemberton's bookkeeper, Frank Robinson. He penned the name Coca-Cola in the flowing script that is famous today. Coca-Cola first sold for five cents a glass at a soda fountain in Jacob's Pharmacy. During its first year, sales of Coca-Cola averaged six drinks a day.

4. The brilliant Coca-Cola signs that dot skylines the world over are known as..?
a) Billboards
b) Spectaculars
c) Festoons

Wrong! Try again.
Wrong! The correct answer is Spectaculars.
They're called "spectaculars" -- big, bold Coca-Cola® signs that proclaim refreshment to millions of passing consumers. From New York to Tokyo, the spectaculars reflect the century-old Coca-Cola tradition of signature outdoor signage. The first big Coke sign appeared on the side of a building in Cartersville, Georgia in 1894. Today's dramatic lighted signs may blink, revolve or swirl. Some pour a luminous ribbon of Coca-Cola from a giant bottle into a colossal fountain glass. All spectaculars use trademark emblems of Coke.
Correct!
They're called "spectaculars" -- big, bold Coca-Cola® signs that proclaim refreshment to millions of passing consumers. From New York to Tokyo, the spectaculars reflect the century-old Coca-Cola tradition of signature outdoor signage. The first big Coke sign appeared on the side of a building in Cartersville, Georgia in 1894. Today's dramatic lighted signs may blink, revolve or swirl. Some even pour a luminous ribbon of Coca-Cola from a giant bottle into a colossal fountain glass. All spectaculars use trademark emblems of Coke.

5. Where is the tallest Coca-Cola bottling plant?
a) USA
b) Japan
c) China

Wrong! Try again.
Wrong! The correct answer is China.
The tallest Coca-Cola bottling plant is in Shatin, China which has 25 floors. The bottling plant at the highest elevation in the world is located in Bolivia, at 12,000 feet. Adorning the world's tallest bottling plant is a painted sign covering nearly 3,300 square meters!
Correct!
The tallest Coca-Cola bottling plant is in Shatin, China which has 25 floors. The bottling plant at the highest elevation in the world is located in Bolivia, at 12,000 feet. Adorning the world's tallest bottling plant is a painted sign covering nearly 3,300 square meters!

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Compiled by: Rediff Business Desk

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