As part of its expansion strategy within the Indian subcontinent, the United Kingdom-based Cartel Group Holdings Plc on Tuesday said it has entered into a joint venture with call centre services firm Supersight Ceequence for establishing its BPO and call centre operations in Chennai.
"The joint venture builds on an outsourcing relationship that was established between the companies in early 2003," said Carl Wright, chief executive of Cartel Group Holdings Plc.
Supersight Ceequence has been managing Cartel's mortgage business lead generation from its centre in Chennai.
"With our partners Supersight Ceequence, we have the expertise to expand operations to make our joint venture the largest of its kind in Chennai," he said, in a statement.
Cartel Group Holdings Plc, the parent company of UK-based mortgage intermediary Cartel Marketing Ltd, has been marketing mortgage products since its establishment in 1997.
In view of changes in UK mortgage industry, Cartel embarked on outsourcing to Supersight Ceequence to reduce customer acquisition costs and focus its financial advisors on cross-selling a mix of mortgage products to clients. To achieve this objective, Supersight Ceequence trained its agents on the entire mortgage process in compliance with the UK Mortgage code, he said.
"The partnership with Cartel is a case of win-win relationship and it positions both our companies for a period of rapid growth over the next 12 months," said Utsav Seth, chief executive of Supersight Ceequence.