Every one of the 29 rooms at Refinery29's Los Angeles art pop-up is worth a photo session.
Refinery 29's 'funhouse of style, culture, and technology' -- aka 29Rooms -- opened in Los Angeles this month.
Photograph: Joe Scarnici/Getty Images.
29Rooms was born in New York three years ago as a large-scale art pop-up.
It was timed to celebrate Refinery29's 10th anniversary and coincide with the New York Fashion Week.
Photograph: Phillip Faraone/Getty Images.
Piera Gelardi, Refinery29's creative director and co-founder, said in an interview with his magazine, that they wanted to 'do something big and splashy,' which also represented the qualities of the brand -- 'inclusivity, celebrating individuality, self expression, and imagination'.
He added, 'We wanted to take those values and tell an origin story.'
Photograph: Joe Scarnici/Getty Images.
This year's 29Rooms theme is Turn It Into Art.
Photograph: Joe Scarnici/Getty Images.
It has been brought to life by a group of global artists and visionaries across mediums, including YouTube star Lilly Singh.
Photograph: Emma McIntyre/Getty Images.
The artists have converted each of the 29 rooms into a multi-sensory playground.
Photograph: Joe Scarnici/Getty Images.
Madame Gandhi and Jen Mussari's The Future is Female installation has boxing gloves that guests can don before facing affirmation-laden punching bags.
Photograph: Joe Scarnici/Getty Images.
Actress and recording artist Janelle Monae steps into her own installation -- 'What's Your Frequency?'.
She said in an Instagram post, 'I was inspired by the ongoing conversations I had been having with my friends & fam around mass surveillance, cultural uniformity, and the weaponization of technology. The question that always comes up is is modern society waging an invisible war against the individual? I wanted to speak on that.
'I wanted to create a space that allowed us to talk to ourselves and perhaps one another as we examine our own complex humanity.'
Photograph: Emma McIntyre/Getty Images.
I, Tonya and Margot Trobbie's The Trophy Room.
The movie I, Tonya is inspired by the life of figure skater Tonya Harding.
Photograph: Phillip Faraone/Getty Images.
Even Netflix's superhit The Crown made an appearance with a fitting installation.
Photograph: Phillip Faraone/Getty Images.
Laugh-o-Matic captured the spirit of actress and comedian Sasheer Zamata with a life-size car wash, including a bubble chamber.
Photograph: Phillip Faraone/Getty Images.
Multiple brands were also part of the unique 29Rooms experience.
Photograph: Phillip Faraone/Getty Images.
Google Pixel 2 and Nina Chanel Abney's Fair Grounds.
Photograph: Emma McIntyre/Getty Images.
Urban Decay Cosmetics said it with glitter.
Photograph: Emma McIntyre/Getty Images.
Who can resist a walk through Perrier bubbles?
Photograph: Phillip Faraone/Getty Images.
And who wouldn't want to stop and smell the flowers at Marc Jacobs's World of Daisy.
Photograph: Phillip Faraone/Getty Images.
So, cool is the 29Rooms experience that even Hollywood star Jake Gyllenhaal couldn't resist dropping by.
Photograph: @29rooms/Instagram.
29Rooms really is the sensory punch that every Instagram feed craves.
Photograph: Phillip Faraone/Getty Images.