Girls Get Equal is a multi-year international campaign encouraging girls to stand up for equality.
At the second annual Girl's Summit in Brussels, Belgium, Plan International unveiled its Girls Get Equal campaign -- which talks about equality for girls and young women all over the world.
While announcing the campaign, Laura Jordan Bambach, chief creative officer and partner at Mr President said, 'This is a critical time in the world where girls rights and the global challenging of gender norms has been brought to the fore. Girls Get Equal is the start of a multi-year campaign envisaged as a rallying cry to inspire and support the courageous fight of girls worldwide to break gender barriers.'
The Plan India website mentioned the following figures that highlight gender disparity in India.
- Only 39% females aged 25 and above acquire some secondary education
- 26% of Indian women between 18-29 years are married before they turn 18
- There are only 11.6% women representatives in the Parliament of India
- Only 27.2% females 15 and above constitute the nation’s labour force
The social-change campaign is now becoming popular thanks to celebrities like Dia Mirza, Aahana Kumra, Gul Panag and others who are showing their support and asking women to stand up against inequality and discrimination.
Take a look.
Aahana Kumra was among the first few celebrities to take up the challenge. Photograph: Kind courtesy Aahana Kumra/Instagram
Former beauty queen Dia Mirza encouraged Lisa Ray to take up the challenge. Photograph: Kind courtesy Dia Mirza/Instagram
Cancer survivor and author Lisa Ray took up Dia's challenge and posted this selfie after nominating Gul Panag. Photograph: Kind courtesy Lisa Ray/Instagram
Gul Panag encouraged the idea and took up Lisa Ray's challenge as she posted this photo. Photograph: Kind courtesy Gul Panag/Instagram
Sayani Gupta joined in the campaign and nominated Kalki Koechlin and Radhika Apte to take it forward. Photograph: Kind courtesy Sayani Gupta/Instagram
Zareen Khan also voiced her support for the international campaign and nominated badminton ace Saina Nehwal. Photograph: Kind courtesy Zareen Khan/Instagram
Some men also chose to be a part of the movement. Sharing a picture with her father Tiku Talsania, Shikha wrote: 'I wouldn’t be who I am today if it wasn’t for my strongest support, my family.' Photograph: Kind courtesy Shikha Talsania/Instagram
On International Day of the Girl Child, Plan India (a subsidiary of Plan International) had shared this picture of young girls posing to raise awareness on the campaign.
'Take the challenge to beat the challenge. Share the equal sign & be a part of the #GirlsTakeover movement #GirlsGetEqualChallenge' it said on Instagram. Photograph: Kind courtesy Plan India/Instagram