Sunny wants you to go vegetarian. Will you?

Will Sunny Leone's spicy new challenge find takers?

Photographs by Hitesh Harisinghani/Rediff.com

Ahead of World Environment Day on June 5, Sunny Leone has starred in a new campaign for People of Ethical Treatment of Animals (PETA).

Lying on a bed of chillies, clothed in ribbons of satin that covers her privates, the Indian actor urges fans to spice up their lives by choosing vegetarianism.

'Spice up your life. Go vegetarian!' reads the PETA campaign which was unveiled in Mumbai recently.

Some pics from the campaign launch.

IMAGE: Sunny Leone tempts you to go meat-free.

IMAGE: The PETA person of the year 2016 turned vegetarian last year.

IMAGE: Sharing her experience, she said, "I have noticed I have a lot more energy. I am eating more vegetables. I feel amazing."

IMAGE: "Animals suffering in the meat industry is probably one of the saddest things I have ever seen," the actor expressed.

IMAGE: The PETA's motto reads: "Animals are not ours to eat."

IMAGE: Is vegetarianism the secret to Sunny's good looks?

IMAGE: The campaign is styled by Hitendra Kapopara and shot by Subi Samuel. Does it inspire you to give up on meat?

IMAGE: She was joined by husband Daniel Webber at the event.

Video: Sunny Leone talks about her favourite vegetarian food

Recommended by Rediff.com