When Sao Paolo in Brazil turned into fashion streets

On its 25th anniversary celebrations, Sao Paulo Fashion Week turned the city of Sao Paulo into a runway. Take a look!

IMAGE: An image of supermodel Gisele Bundchen -- who is Brazilian -- is projected on a building in Sao Paulo, Brazil. All photographs: Alexandre Schneider/Getty Images

IMAGE: That's Carol Ribeiro strutting her stuff during a live presentation.

IMAGE: Performers dance during the fashion week.

IMAGE: Bicycles with projectors came handy to make the digital fashion week a reality.

IMAGE: The streets came alive with these screenings.

IMAGE: Is this the future of fashion weeks?

Concept: Hitesh Harisinghani/Rediff.com
Presentation: Ashish Narsale/Rediff.com

When a city turned into fashion streets...

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