On its 25th anniversary celebrations, Sao Paulo Fashion Week turned the city of Sao Paulo into a runway. Take a look!
IMAGE: An image of supermodel Gisele Bundchen -- who is Brazilian -- is projected on a building in Sao Paulo, Brazil. All photographs: Alexandre Schneider/Getty Images
IMAGE: That's Carol Ribeiro strutting her stuff during a live presentation.
IMAGE: Performers dance during the fashion week.
IMAGE: Bicycles with projectors came handy to make the digital fashion week a reality.
IMAGE: The streets came alive with these screenings.
IMAGE: Is this the future of fashion weeks?
Concept: Hitesh Harisinghani/Rediff.com
Presentation: Ashish Narsale/Rediff.com