The mask is now a front line fashion accessory.
Take a look at the celebs on the red carpet at the Venice film festival.
IMAGE: Principe Maurice ahead of the opening ceremony. Photograph: Zunino Celotto/Getty Images
IMAGE: Tilda Swinton walks the red carpet ahead of the films The Human Voice and Quo Vadis, Aida?. Photograph: Ernesto S Ruscio/Getty Images
IMAGE: Guests walks the red carpet. Photograph: Pascal Le Segretain/Getty Images
IMAGE: A view of the ceremony. Photograph: Vittorio Zunino Celotto/Getty Images
IMAGE: Taylor Hill arrives at the festival. Photograph: Ernesto S. Ruscio/Getty Images
IMAGE: Venezia 77 Jury President Cate Blanchett walks the red carpet. Photograph: Vittorio Zunino Celotto/Getty Images
Concept: Hitesh Harisinghani/Rediff.com
Presentation: Ashish Narsale/Rediff.com