This Durga Puja, the world's largest Durga idol will be installed at the Deshapriya Park in south Kolkata.

Reportage: Indrani Roy/Rediff.com. Photographs: Abhiroop Dey Sarkar

Eto Boro? Shotti! (This tall? Really?)

A teaser advertisement like this was doing the rounds of Kolkata since August.

While some thought it to be a telecom company advertisement, others felt it was about the tallest residential building that is about to come up in Kolkata soon.

Star Cement revealed recently that the teaser was its campaign for the world's largest Durga idol to be installed at Deshapriya Park in south Kolkata.

"This year, Kolkata will see an idol of Goddess Durga that will touch the sky. Star Cement and the Deshapriya Park Puja Committee are the joint organisers of this event," said Sanjay Kumar Gupta, CEO, Star Cement.

The towering idol has been created by Mintu Pal, one of the prominent artisans of Kumortuli, where idols are made.

"This is an exciting challenge for me," he told Rediff.com

The fibreglass idol will be transferred to a huge platform at the centre of the park.

Pal earlier created a 62-foot idol at the Salt Lake FD Block Durga Puja in 2011.

This year, Pal is all set to break his own record. This idol will be close to 100 foot, the artisan said.

He was in China recently to witness the making of the tallest Buddha statue (250 feet).

Though the organisers are not giving away details of the budget, Star Cement is said to have already spent Rs 2.5 crore (Rs 25 million) for the teaser ads.

"The idol alone would cost Rs 50 lakh (Rs 5 million)," a source told Rediff.com

The Puja committee is taking precautions for crowd management and security during the four days of the festival, starting October 19.

The Puja organisers have also applied for a certificate to the Guinness Book of World Records and eagerly await ratification.