Pix: Shahid's passion for athleisure

The man of style Shahid Kapoor is turning athleisure trend into a serious fashion statement in India.

Have you heard of fashion brand SKULT yet?

Bollywood's new dad Shahid Kapoor recently launched the athleisure brand, perhaps the first-of-its kind in India with a power-packed performance on a trailer in Mumbai.

In partnership with abof (All About Fashion), an online fashion news and shopping portal by Aditya Birla Group, the line SKULT by Shahid Kapoor aims to feature clothing for all body types and sizes.

Scroll down for pictures from the launch.

IMAGE: What a smashing entry! The Udta Punjab actor blew our mind as he appeared in a hooded jacket and tracks on a trailer.

All photographs: Kind courtesy Genesis Burson-Marsteller

IMAGE: Look how he warms up for a killer performance.

IMAGE: Minutes later, the actor showed off some hot moves to the audience.

IMAGE: Shahid flaunted his air guitar skills too!

IMAGE: Did he blow a flying kiss? Aww!

IMAGE: Shahid knows how to keep his fans happy!

IMAGE: Here's a close-up shot of the actor addressing his fans.

IMAGE: Meanwhile models displayed a few cool pieces from SKULT's lineup by Shahid Kapoor. Worth buying?

>More glamour features here

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