The British retailer launches a new line based on the steamy bestseller.

You've read the book. Now it's time to go shopping!

The folks in the sex toys business have Fifty Shades of Grey to thank for 400 per cent increase in their sales.

And now it seems that the retailers are catching up too!

The British retailer Tesco has launched a lingerie line inspired from the book and is available online as well as in its stores.

The line features 35 pieces for women and eight for men.

The trailer of the movie based on the book has been causing waves on the Internet while the movie itself is set for a Valentine's Day 2015 release.

But not all pieces are hot and steamy. The line also has comfy nightwear like this one too!

And oh! There's something for the men too? Did we mention that earlier? Now all you need is Christian Grey!

Photographs: Courtesy Fifty Shades Of Grey lingerie collection by Tesco