The fashion line is meant for strong willed women, Gauahar said.

Gauahar Khan had been busy with a secret project for quite some time.

Now, we know what it was.

On her mother’s birthday, Gauahar announced her new fashion line, 'Gauahargeous'.

Speaking about the label Gauahar said, "I have been working hard for over a year for this brand. Every step of this journey is my brain child and very close to my heart."

Gauahargeous, she says, "stands for strong women who possess the will to fight for what they believe in."

"I hope that the love and support that is showered by my fans on me will also extend to Gauahargeous," the actor turned entrepreneur said.

Gauahar Khan poses with sister Nigaar Khan, one of her greatest supporters.
'Proud of my lil sister, who is no lil in the heights of success she has achieved. May Allah bless you on your new venture too," Nigaar wrote on Instagram.

All photographs: Kind courtesy Kasso Media

Gauahar announces her label.

She ensures her family is by her side to cherish the big moment.

The entrepreneur shares her journey with media and fans.
"It gives me immense joy in launching this brand for everyone who shall evolve and grow in their confidence and their external and internal beauty, as we grow by the love from the Gauahargeous you," she said about her vision for the company.

Gauahargeous aims to target women across personalities -- from the reserved to the outgoing, bold to humble.

Photograph: Kind courtesy Gauahargeous

The collection comprises youth-friendly dresses, skirts, tops and bottoms inspired from high street fashion.

Photograph: Kind courtesy Gauahargeous