'People are now searching online for ways to spend their time offline. That is the intersection.'
India's Google searches in 2025 were diverse.
Artificial intelligence (AI) entered everyday infrastructure, as did rising caution around digital risks.
Generation Alpha's digital interactions remained parentally controlled, while technology for senior citizens saw increased interest.
The India in Search 2026 report by marketing data and analytics firm Kantar identified seven cultural trajectories and 11 sectoral trends that dominated the country's Google searches in 2025.
"The searches went beyond category level; they reflected broader cultural trajectories.
"There were no category- or brand-specific patterns, and the findings were more diverse," says Soumya Mohanty, managing director and chief client solutions officer, South Asia, Kantar.
Searches around AI adoption rose 154 per cent year-on-year and also reflected concerns around a digitally powered ecosystem.
Spirituality saw a digital upgrade, with searches for 'Mahabharat AI' and 'Gita GPT'.
After years of digital saturation, the trend is now shifting towards physical and social experiences.
Searches such as 'escape rooms near me', 'coffee rave party', and 'craft-based outings' point to a desire to show up in person.
"People are now searching online for ways to spend their time offline. That is the intersection," says Mohanty.
The report also revealed gaps in
work-life balance, with people searching for "occupational burnout" and "micro-retirement" and exploring ways to upskill.
Feature Presentation: Ashish Narsale/Rediff