Now, the actor takes entertainment to another level by combining a heady mix of Bollywood star power and the country's favourite game -- cricket.
Also see: Cricket matters to SRK!
The recent owner of Indian Premier League (IPL)'s Kolkata cricket team, called Knight Riders, King Khan officially announced all the members of his team in a press conference held in Mumbai.
Represented by their mascot, Hoog Lee, also known as the Bengal tiger, Shah Rukh's Knight Riders comprises of Saurav Ganguly (captain), Ricky Ponting, Shoaib Akthar, Chris Gayle, Ajit Agarkar, Brandon McCullum, Umar Gul, Tatenda Taibu, Ishant Sharma, Murli Karthik, David Hussey, Akash Chopra, Cheteshwar Pujara. John Buchanan (coach) Adrew Leipus (physiotherapist) and Adrian Le Roux (fitness trainer).
While the event was interesting in itself (the cricketers were presented with golden helmets which symbolised excellence), what came later was more entertaining when Shah Rukh was asked to comment on Aamir Khan's dig about him preferring to be second.
Shah Rukh, in his usual affable self, cheekily replied, "I consider it a compliment for him, oops sorry, compliment for me, that was a genuine slip of tongue. It is indeed a great compliment that he at least considers me second to him. We are very good friends and we both have a good sense of humour. So I understand his jokes and so does he. He is a great man and an intellectual, while I am more instinctive. He does more of the thinking and I do more of the acting."
Meanwhile, the musical duo Vishal-Shekar has come up with a music video choreographed by Ganesh Hegde as a part of the promotions for the IPL.
Text: Nithya Ramani | Photograph: Deshakalyan Chowdhury, Getty Images