What Deepika & Jiah have in common

One film old. A big film in the kitty. And now, a cool endorsement. That pretty much unites Deepika Padukone and Jiah Khan.

Khan -- who was seen in Ram Gopal Varma's Nishabd, and will soon feature in Aamir Khan's Ghajini -- has been signed on as a brand ambassador for Wrangler Jeans.

As for Deepika, who debuted with Kannada film Aishwarya and has Shah Rukh-starrer Om Shanti Om lined up, the Bangalore lass has now been roped in to endorse Kingfisher Airlines.

Will these young ladies, both newcomers to the film industry, convince more people to slip into jeans and pick one airline over another? Time has those answers.

Photographs: Getty Images, Pradeep Bandekar