After it was launched by the Indian Prime Minister Manmohan Singh in Delhi, it was a saw a big Mumbai launch as well, attended by the who's who of the Hindi film industry.
Later, it was launched in New York as well.
Among the invitees were Hillary Clinton, who celebrated her 60th birthday on October 25, and hotelier Sant Chatwal, seen here with Dev Anand.
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Photograph: Mohammed Jaffer/SnapsIndia