Aamir Khan is never more of a chameleon than in his many Coca Cola ad avatars, donning wigs and accents with consummate ease.
In his latest, he plays a tourist who discovers that everything tastes better washed down with a bottle of Coke.
The commercial has been conceptualised by Prasoon Joshi and directed by Pradeep Sarkar. Both advertising veterans have now made it big in Bollywood. Joshi co-wrote Rang De Basanti and Sarkar directed Parineeta.
The new ad hits television channels on Wednesday, April 26, exactly a month before Aamir's next release, Fanaa.