The film is Selvaraghavan's next release after the highly acclaimed Kaadal Kondein.
Kaadal Kondein dealt with the complex mind of a young man. The film was a huge hit, and it made its hero -- Selvaraghavan's 19-year-old brother Dhanush -- the hottest property in the Tamil film industry.
Producers from other languages made a beeline to Selvaraghavan, a mechanical engineer turned filmmaker who also wrote the story and screenplay of Kaadal Kondein. Among them was Bollywood mogul Boney Kapoor.
7-G Rainbow Colony, which Selvaraghavan is directing for producer A M Ratnam, does not star Dhanush. It is a simple love story set against the background of a housing colony.
Selvaraghavan has written the story from the experiences he had had as a teenager when he stayed in a housing colony in Chennai.
Sonia Agarwal, who acted opposite Dhanush in Kaadal Kondein, stars in 7-G Rainbow Colony, opposite A M Ratnam's son, Ravi Krishna.
The music of 7-G Rainbow Colony by Yuvan Shankar Raja, the youngest son of maestro Ilayaraja, tops the charts already.
Text: Shobha Warrier