After Amitabh Bachchan, Sachin Tendulkar, Shah Rukh Khan, Kareena Kapoor, Preity Zinta, Saif Ali Khan and Fardeen Khan, R Madhavan and Surya have joined the Pepsi brigade too.

The two are now the new ambassadors for Pepsi.

The duo attended a press conference in Madras to promote

Interestingly, both Pepsi and archrival Coca Cola have slashed their prices to increase sales.