Two wheeler major Hero Honda has signed on as sponsor of the Asian cricket team in the Afro-Asian Cup 2005.
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The company was an official sponsor of the ICC Cricket World Cup 2003 in South Africa, and is now a global partner of ICC Cricket up to and including the ICC Cricket World Cup 2007 in West Indies.
"I am delighted that Hero Honda is associated as team sponsor of such a powerful all-star Asia Team. Hero Honda believes in cricket, both at national and international level, and the Afro-Asian Cup provides a new and intercontinental dimension to our association with the sport," Pawan Munjal, Managing Director, Hero Honda Ltd., said in a press release in New Delhi on Tuesday.