The Indian cricket team's new coach, Greg Chappell, has refuted claims that he is an ambassador for animal rights organisation PETA.

"I wish to refute the claim by People for Ethical Treatment of Animals that I am or will be a spokesperson for that organisation," Chappell said in a statement on Monday.

PETA had issued a statement a few days back, saying Chappell recommended vegetarianism in his book titled 'Health and Fitness'.

The former Australia captain said PETA was wrong to use his name for their "wider campaigns".

"Some years ago I gave permission to a representative of the PETA organisation to reprint a book of mine for use in Indian market to promote a healthy lifestyle.

"At no stage did I agree to become an Ambassador for their wider campaigns.

"I will be contacting PETA and asking them for an apology," Chappell's statement added.