Zee Telefilms Ltd, whose writ petition against the Board of Control for Cricket in India was dismissed by the Supreme Court on Wednesday, will move the high court under article 226 of the Constitution.
"The writ petition has been dismissed under article 32 of the Constitution but is maintainable under article 226 before the high court," a Zee spokesman said in Mumbai.
He said the group is in the process of consulting its lawyers and would approach the high court soon.
Earlier in the day, the Supreme Court dismissed a writ petition filed by Zee Telefilms Ltd seeking relief against the BCCI for alleged arbitrary cancellation of its bid for telecast rights of all cricket matches played in India for a period of four years.
The five-judge constitution bench ruled that the cricket Board is not a 'State' within the meaning of the Constitution and it could not be sued in a court for alleged violation of fundamental rights.
Zee had argued that the Board of Control for Cricket in India is a 'State' as it selects the Indian team and was given de-facto recognition by the Union government to carry out its functions, and requested the court to scrutinize its action of cancel the bid for telecast under writ authority.
Meanwhile, the media group said it would launch its sports channel sometime in the second quarter of the next fiscal.
"We have acquired telecast rights and are in the process of acquiring some more rights for the channel," the spokesman added.