Subhash Chandra promoted-Zee TV is expecting to start beaming its programmes in China, as soon as its government grants downlinking rights.
"We will soon have the landing rights in China," Essel Group Chairman Subhash Chandra told reporters in New Delhi.
Zee, one of the earliest entrants in the electronic media space in India, had applied for landing rights in September 2006. The downlink approval will allow Zee to offer its products to the Chinese audience.
TV landing rights for the Zee Group and allowing landing rights to Jet Airways for its planned Mumbai-Shanghai-San Francisco flight figured in talks held by India and China during Prime Minister Manmohan Singh's visit to Beijing earlier this week.
Commerce and Industry Minister Kamal Nath had said that he was "hopeful and optimistic" about China giving clearance to Jet Airways.