Vikram Pandit starts blogging

Citigroup's chief executive Vikram Pandit has started writing blog posts on a newly launched website, a move termed as an effort to gather public support and rebuild the troubled firm's old image.

The blog,'new.citi.com' promises to encourage discussions, ideas and debate with people. Pandit's article "How Citi is Changing" is currently the latest article on the website. He wrote the blog is "a new way for us to share ideas and create dialogue on all sorts of topics ranging from global economy to personal finance, micro finance to mobile technology."

It includes subjects like new regulations in the Credit Card Act and how Citi plans to help relief work in Haiti. The blog is widely considered by many as another marketing tool for the company for better media coverage.

People also believe that the blog is an exercise to rebuild the troubled financial firm's image. Pandit also invited feedback on his blog. The website has already received many comments on his first post.