About Rs 10 crore (Rs 100 million) would be allocated for this.
While Lintas and Percept have given their applications, Rediffusion is understood to have asked for more time.
However, the decision is likely to be taken on Friday, according to A K Pandey, its assistant director general, media.
He added that they would be calling information and broadcasting ministry officials for a meeting on May 5 for a discussion on the media publicity campaign ahead.
Image: Nandan Nilekani
UIDAI receives over 3,000 logo designs
Nilekani to have Rs 120 crore for ID card project
UIDAI extends bidding deadline for IT projects
UIDAI's first big IT project gets 19 bids
Half of India to get UID numbers in 5 years