The online advertising market, comprising search, display, mobile, social media, email and video advertising, has grown by 29 per cent year-on-year to Rs 2,260 crore (Rs 22.6 billion) by March, 2013, the report jointly published by the Internet and Mobile Association of India and IMRB International said.
"The online advertising market in India is projected to reach Rs 2,938 crore (Rs 29.38 billion) by March 2014," the report said.
It was valued at Rs 1,750 crore (Rs 17.5 billion) in March, 2012, it added. The report said the online advertising market on an average expected to grow by 40 per cent annually in four years to 2013-2014.
"Search and display advertising continue to form a large portion of the overall pie in 2011-2012.
"Their percentage share has, however, declined somewhat in 2012-2013,
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