With over 200 brands and websites as participants this year, the Google Online Shopping Festival is turning bigger.
Participants have almost doubled from last year when it made a debut, and the duration of the event is longer at three days.
Most leading e-commerce companies expect sales to spike by 40-70 per cent during the fest.
Apart from e-commerce companies such as Amazon, eBay, Flipkart, Snapdeal, Myntra, Jabong, Yebhi and HomeShop18, brands cutting across categories such as Volkswagen, Titan, Nokia, ITC, Hyatt, Shopper’s Stop, RedBus, MakeMyTrip, Yatra and Thomas Cook will also be a part of the online festival.
Airline companies, including Air Asia, Indigo, and SpiceJet, too have confirmed their attendance.
So have others like Airtel, Domino’s Pizza, Maruti, HDFC Bank and Magic Bricks.
The attraction for the shoppers at the December 11 - 13 event will be deep discounts and a wide range of products.
"We will be offering discounts up to 50 per cent on fashion and ethnic jewellery," said Sanjay Sethi, CEO & co-founder, ShopClues.com.
“The purpose of such events is to get the customer who is sitting on the fringes and not buying online.
“Such festivals target first-time buyers and we expect to create more customers for e-commerce in the long run,” said Nikhil Rungta, chief business officer, Yebhi.com.
Last year, Rungta was part of the Google team that started this online festival. According to industry insiders, Google does not earn any revenue from this activity, but hopes to gain in the long term by associating with more consumers.
The festival had increased sales by about 40-50
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