According to an invite sent by the company, Google will make "an exciting new announcement" on September 12. Sources said meanwhile that the company is going to unveil the sub-$100 device.
The US-based tech giant had partnered domestic handset makers Micromax, Karbonn and Spice to bring these devices into India by October this year.
The device with Micromax would be a dual-SIM 4.5-inch screen device with a removable SD card, costing less than $100, Google SVP (Android, Chrome and Apps), Sundar Pichai had said at the firm's developers conference in San Francisco.
He had added that while Android One devices will be launched around the world, the initiative would start with India.
In the second quarter of 2014, 18.42 million smartphones were shipped in India. Though Samsung is the leader with a 29 per cent market share, Micromax (18 per cent), Karbonn (8 per cent) and LAVA (6 per cent) are close competitors.
While Android is the dominant operating system globally, other OS' like Windows and iOS (Apple) are also gaining traction. Also, newer platforms like Firefox and Tizen may emerge as strong challengers to Google's platform.
Last week, Firefox (in partnership with Spice and Intex) launched two new smartphones, priced below Rs 2,300, aimed at those looking to upgrade from feature phones to smartphones.
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