Apple Watch is the most advanced timepiece ever created: Cook

Apple Inc chief executive officer Tim Cook on Monday announced details of the first product developed under his leadership, a watch that Apple hopes will transform the market of wearable technology.

In addition to timekeeping, communications, and health and fitness, Apple Watch lets you do so much more, said Cook.

Highlights of his presentation:

Apple Watch has all-day battery life across a range of activities.

Apple Watch is available in three collections.

Apple Watch Sport has cases made from anodized aluminum in either silver or space gray.

The aluminum used to make Apple Watch Sport is 60% stronger than standard alloys but just as light.

The Apple Watch collection features stainless steel cases in two beautiful finishes — traditional and space black.

Charging Apple Watch is a snap. Simply attach the magnetic charger to the back of the watch.

There’s also a new Apple Watch app on iPhone.

You can scroll through and like images on Instagram right from your wrist.

Apple Watch will pull your boarding pass from Passbook when you’re near the airport.

Request a ride on Uber with Apple Watch. Without reaching for your phone.

The SPG app on Apple Watch lets you check into your hotel and unlock your room.

Notifications you receive on iPhone can automatically appear on Apple Watch.

The WatchKit SDK is helping developers design all-new app experiences specifically for Apple Watch.

Get timely activity reminders and progress updates throughout the day.

Apple Watch has many different faces that you can change and customise, said Cook.

Digital Touch lets you send a sketch, a tap, or even your heartbeat to other people wearing Apple Watch.

Answer right on Apple Watch using the built-in speaker and mic — and make phone calls, too.

When you receive a notification, the Taptic Engine alerts you with a gentle tap.

In the Now Playing Glance, you can control your music right from your wrist.

Swipe up from the watch face for Glances, quick summaries of the information you use most.

Customise watch faces with useful information — like the weather or your next calendar event.

Apple Watch is a comprehensive health and fitness companion:

The Workout app provides more detailed measurement during specific activities.

Each Monday, Apple Watch suggests a new daily Move goal based on your previous week’s activity.

Apple Watch encourages you to sit less. Move more. And get some exercise. A simple three-ring graphic provides a snapshot of your all-day activity.