The Tata Motors website, the online enquiry and booking location for the Tata Nano crashed on Monday, following over 40 million hits.

"There was an unprecedented traffic flow of around 40 million and the website crashed for sometime. It was restored later," sources told Business Standard. This kind of a response was not expected and the company was not geared up for this, the source added.

A company spokesperson also confirmed the development, but added that the website was immediately restored. The website had put up information on Tata Nano, the application forms for booking, financing details, dealer locations and pictures of the car on its website.