The Bangalore-based telecom software product company Subex Systems on Tuesday launched its operations in China, where it is targetting a 15 per cent market share in two years, contributing $8 million to its revenues.
The company had set up a sales and support office in Beijing and has entered into a partnership with BOCO Inter-Telecom, Subash Menon, president and CEO, Subex, told a news conference in Bangalore.
He said BOCO is one of China's leading system integrators and has revenues of over $70 million and extensive customer base in China Mobile and China Unicom, which are two of the four leading telecom players in that country.
Explaining the rationale behind the new initiative, Menon said for his company China was a "virgin market" since in the revenue maximisation and fraud management products space, its core area, there were only a few local and global players.
Market size for such products has been estimated at $50 million in China, where revenue loss of telecom companies because of fraud and technical errors is put at $6 billion annually, he said.